OUR SERVICES
BUILDING BRAND EXPERTS
The specificity of luxury in the client-brand relationship is that the client often asks the brand through its sales personnel for advice. The role of the sales consultants is to make the potential purchaser better understand all the refinements of the product- all those aspects that make it a luxury product. In order to successfully perform this role, each sales associate must have strong knowledge of his/her merchandise and the ability to meaningfully convey that information. Selling skills, if understood and mastered, will help the sales team sell more and dramatically improve their productivity. The overall goals of customer relationship management are to find, attract and win new customers, nurture and retain those the company already has, entice lapsed customers back into the fold and reduce the cost of marketing and customer service.
This is why Hint Consulting Group focuses on making training initiatives exciting and sophisticated, turning them into a powerful tool that will help build teams of remarkable experts who will captivate your clients and earn devotion to your brand.
CREATING THE “IT” EXPERIENCE
Consumers these days have more choices and access, are savvier and are more demanding. In the highly competitive, global luxury market it is no longer enough to have the “it” product, the brand also must provide the “it” experience. The relationship that is vital to luxury is the one that is created during the interaction between the brand and the client. As luxury has a strong human, purely relational dimension, its role is also to offer a warm and friendly service that creates an emotional attachment. It is important to keep in mind that the in-store customer experience participates in, enhances or diminishes the overall perception of the brand. Therefore the quality perception of the product has to be matched with an equally qualitative service experience.
Hint Consulting Group ensures that sales ambassadors create a continuous customer experience that expands the brand’s appeal and inclines the client to feel an affinity that begets loyalty.
CUSTOMIZED TRAINING & DEVELOPMENT INITIATIVES INCLUDE, AND ARE NOT LIMITED TO:
- Brand History and Identity
- After Sales Service
- Managing Unsatisfied Clients
- Client Cultural Assessments
- Client Development
- Visual Merchandizing
- Understanding Your Competition
- Merchandise Knowledge
- Your savoir-faire (Your “Know-How”)
- Selling Ceremony
- Seasonal Trends
- Presentation Skills
EXPANDED SUPPORT
- Hiring Support
- New Hire Orientations
- Motivation of Brand Ambassadors
- Optimization of Sales Teams
- Sales Support during Seasonal Markets
- “Train The Trainer” Sessions
- On-site Coaching
- Revision/ Update/ Adaptation/ Delivery of Existing Training
and Development Initiatives